Client: PriceWaterhouseCoopers
Industry: Finance
Objective: Design branding for a new business area called the "Future of Finance" which targets CFO's at organizations.
Industry: Finance
Objective: Design branding for a new business area called the "Future of Finance" which targets CFO's at organizations.
Future of Finance Brand Concept
This badge design represents the CFO being at the center of change and innovation within an organization. The paths to finance transformation; process, performance, and people, are represented by the three triangles and colours used throughout. All of the pieces work together in a cohesive ecosystem to build a new future.
Pattern
Badge on white background
Badge on dark background
Badge broken down into smaller designs for use on website and other assets
Digital ad
Digital ad
Social media branding
Website
Website
Website