Client: PriceWaterhouseCoopers Canada
Industry: Finance
Industry: Finance
PwC Canada was launching a new business area, Future of Finance, aimed at CFOs, and engaged me to develop its brand identity.
Main brand element
Leveraging the firm’s brand palette, I designed a badge symbolizing the CFO’s role at the centre of organizational change and innovation. The three triangles and colours represent the key pathways to finance transformation including process, performance, and people. They come together in a cohesive visual system that signals a new future. This badge was then applied across a range of digital assets.


Badge as a pattern

Badge on white background

Badge on dark background

Badge broken down into smaller designs for use on website and other assets

Digital ad

Digital ad

Social media branding

Website

Website

Website