Client: PriceWaterhouseCoopers
Industry: Finance
Industry: Finance
PwC was creating a new business area called "Future of Finance" which targets CFO's at organizations, and asked me to develop a new brand for it.
Main brand element
Using the firm's brand colours, I illustrated a badge, which represents the CFO being at the center of change and innovation within an organization. The paths to finance transformation; process, performance, and people, are represented by the three triangles and colours used throughout. All of the pieces work together in a cohesive ecosystem to build a new future. The badge was then applied onto a variety of digital assets.
Badge as a pattern
Badge on white background
Badge on dark background
Badge broken down into smaller designs for use on website and other assets
Digital ad
Digital ad
Social media branding
Website
Website
Website