Client: PricewaterhouseCoopers Canada
Industry: Consulting
CMS: Adobe Experience Manager
URL: pwc.com/ca/en/research-insights/tariffs-and-trade-policy-resource-centre
Industry: Consulting
CMS: Adobe Experience Manager
URL: pwc.com/ca/en/research-insights/tariffs-and-trade-policy-resource-centre
PwC Canada needed to create a Tariff and Trade Policy Resource Centre page on their website to communicate their expertise to impacted businesses. I was briefed on the requirements and provided a digital engagement plan that outlined how to best achieve key performance indicators which included increased videos views, live webinar attendance, and subscriber acquisition. My recommendations for the UX were approved and I built the page using Adobe Experience Manager, adding components such as accordions, side bars, call to actions, video galleries, related content for cross promotion, custom CSS and a form in the contact section. This page was timely and had high visibility from Partners at the firm. Additionally, I provided post campaign metrics in Adobe Analytics.
Client: PricewaterhouseCoopers Canada
Industry: Consulting
CMS: Adobe Experience Manager
URL: pwc.com/ca/en/careers
Industry: Consulting
CMS: Adobe Experience Manager
URL: pwc.com/ca/en/careers
PwC Canada was eager to refresh the Careers section of their website with a more dynamic and modern design. After gathering and confirming requirements, presented my recommendations on how the page hierarchy could be structured and content laid out. I developed a main page and six child pages in Adobe Experience Manager, fine-tuning elements with CSS where necessary. To enhance usability and visual appeal, I incorporated tab components to organize information clearly, and employed dark backgrounds to create strong contrast, allowing brand colours to stand out. I also requested for a designer to integrate custom graphic elements that aligned seamlessly with the firm’s visual identity.
Dundas Jafine required a complete website rebuild in WordPress and needed to find a web development agency. I assisted in the review of quotes and had input towards the selection of the final vendor. I provided content, designed all visual assets adhering to brand guidelines including hero banners, backgrounds, product photography, and videos, and also managed content population. Following launch, I assumed responsibility for all ongoing page and plugin updates, site management and Google analytics reporting.
The primary goal of this engagement was to provide guidance, and oversee the successful transfer of the Vixen Spa & Nails website from a development team's test server, to a new hosting server where it was to be published. Following the successful transfer, I assumed the responsibility for maintaining the website, ensuring it was properly hosted, functional, secure, and optimized for the client’s business needs.
Benbria required a website refresh with updated imagery that followed their brand guidelines. I collaborated directly with the CEO, bringing his vision to life by creating custom illustrations to represent their SaaS products. I also sourced and managed a web developer to implement a custom footer section which was not available on the WordPress template.
Client: AquaVision AR (conceptual)
Industry: Sports Equipment
CMS: Lovable
URL: aqua-vision-ar-pool-goggles.lovable.app
Industry: Sports Equipment
CMS: Lovable
URL: aqua-vision-ar-pool-goggles.lovable.app
As the final project for an AI for Marketing, Sales, and Business Development course, I used AI tools to design a comprehensive marketing campaign for a fictitious product, Augmented Reality Pool Goggles. I then used prompts to build a website for it on Lovable.app, leveraging other AI platforms including ChatGPT and Google AI Studio to help develop the content, imagery and branding.
